Whether you are a business, blog, or affiliate marketing website, you need to be noticed by search engines. Here, I will give you some basic but crucial tips for ranking your content on Google. These are not quick content marketing hacks, but rather a consistent way to adapt your blogging and writing.
Let me ask you one question. Why are you here on Google? Or, simply put, why must people reach out to you? The answer is just one. They have some questions or concerns. You might have answered them correctly. So they visit your post and read it. So, your content pillars must be designed accordingly.
Are you getting me? You must have the information that readers are searching for. This is the only way to make them believe in you and visit you again and again. Also, this is the only digital marketing strategy that comes first before all others.
10 Must-Follow Steps to Rank on Google
Establish High-Performing Content Pillars
To write online, you must be consistent in your writing. But what if your content is piling up in stacks and a visitor needs to know what your expertise is? They will not be able to comprehend it. In short, it will bounce back.
Content pillars are the buckets that carry your content. You can use content pillars to structure your blog posts comprehensively. These channels expand your content to make it more transparent and understandable to your readers.
The reason I have listed content pillars at the top of my guidelines is self-evident. Making your blogs clear-cut is the essential SEO tip. Google Search Engines appreciate it for being comprehensive. And this precision gives you an edge over other competitors.
Have Your Place in Google Snippet
The Google snippet is also called the "search result snippet." This short description shows up under the title and URL of your website in the search results. It tells people who might visit your site what they can expect to find there.
It gives away all the necessary information without forcing people to click on your website. Both the Google search crawler and the reader find you credible for providing everything without a click. It increases readability and rank.
Having a spot in the Google snippet can make it more likely that people will click on your link, bringing more people to your website. It also helps people see your website as a reliable source of information because the snippet summarizes what it is about and what it has.
Pro Keyword Research
What does it mean to do keyword research? Does it simply mean to use Google Keyword Planner, Ubersuggest, ahrefs, or Semrush to have some keywords? Well, not exactly. Proper keyword research comprises much more.
Using LSI keywords and every other related word related to your content makes your content relevant. When a Search Engine finds all the appropriate words placed accordingly in your content without doing "keyword stuffing," it ranks.
Search for any topic on Google. Open any Wikipedia page related to the search. The words that appear in bold on that page are the keywords. You, as a human, know what keyword research software doesn’t. So, apply that “emotional” factor to your keyword planning.
Distinctive Page Titles
The page title also called the title tag, is the most important on-page SEO factor because it is the main headline for each page and tells what the page is about. A page title that is well-written and stands out can make your pages more visible and relevant.
This makes it easier for SEs to understand each page and how it fits into the whole. This can help your pages rank higher because search engines use the title tag to determine how relevant each page is to a particular search query.
Unique page titles help with SEO and tell users clearly and concisely what they can expect to find on each page. This can help improve the user experience because people are more likely to click on pages that give them the information they want.
Add Something Unique
How do you write your content? What’s your strategy? Do you search on Google before writing? Well, most of us do that. After thorough research, what do you write when you return to writing your information?
If you’re writing what others have already written with a little bit of spinning, why would a reader specifically come to you? There's no reason at all. So, what should you do to make your content stand out? What should you offer in addition?
Now that's totally up to you. It’s you who will decide what to add. I suggest you look for what others have missed. It could be as simple as a discussion point or a visual. Let’s say others have added images to their blogs. You might add a video link or a more detailed picture.
Write a Catchy Meta Description
It is a summary of a page's content that shows up in search results and can be used to get people to click on the link to your website. Follow these steps to write a catchy meta description.
Keep It Short
A meta description should be at most 160 characters, so get to the point and ensure every word counts.
Use Keywords
Including keywords in your meta description can help make your page more relevant for specific search queries, making it more likely to appear in the search results.
Make It Look Good
Your meta description is an ad for your website, so make sure it stands out and makes people want to click through to your site.
Be Descriptive
A meta description should tell users what they can expect to find on your website, so be sure to describe the main topic and purpose of the page.
Aptly Use Heading Tags
Heading tags are HTML elements used to organize and structure the text on a page. They can significantly affect SEO and how easy it is to read. Follow these steps to put heading tags to good use:
- The H1 tag should be used for the page's primary headline and accurately describe the page's content and goal.
- Logically use headings. For example, use H2 for subheadings, H3 for sub-subheadings, etc.
- Be descriptive. Headings should accurately describe the content that comes after them.
- Limit the use of h tags. They retain their power if you use them too much, and the content looks smooth.
Build Trust Through Your Content
To rank highly on Google, you have to earn the trust of both users and search engines. Give your audience applicable, informative content that is relevant to them and meets their needs. Ensure your website is easy to use, safe, and easy to get to.
By posting consistent, high-quality content, you can show your readers that you are an expert in your field and earn the trust of both users and search engines. This will lead to a higher ranking on Google.
An effective content marketing strategy is about designing content pillars with pertinent and accurate information. Readers and search engines will repeatedly get back to you if your reading time is better than the competitors’.
Be Concise and Comprehensive
You must combine clear writing with in-depth topic coverage to rank well on Google. In addition to presenting in-depth information on the subject, your content should be well-organized and straightforward to understand.
Make use of keywords that are relevant to your site's content and optimize it for search engines. Ensure your website loads quickly, is user-friendly, and has straightforward navigation. A website with comprehensive content gives good reading time.
You will increase your chances for Google Ranking by providing a great user experience and delivering comprehensive, high-quality content.
Be Careful With On-Page SEO
On-page SEO is important for how Google ranks your website, but it's also easy to mess up. Pay close attention to your website's content, structure, and technical aspects to ensure they meet Google's standards.
Use relevant keywords, make sure your images are optimized, and make sure your website is easy to use. Make sure to avoid common mistakes like using too many keywords or writing the same thing twice, as these can hurt your ranking.
Being careful with your on-page SEO will lay the groundwork for a solid and successful search engine optimization strategy. As a result, your website will receive more traffic, and your content will have a better chance of ranking in Google.
Concluding Remarks
For your content to rank on Google, it must be helpful and made for search engines. Start by looking up relevant keywords and using them naturally in your writing. Ensure your content is practical, easy to read, and gives users a great experience.
You must categorize all the content into high-performing content pillars. It will provide you with a proper bucket organization to place every new post in a specific category and avoid piling up everything in stacks.
Make it easy to find what you're looking for. It is easy to navigate and has optimized images and meta descriptions. Your chances of ranking highly on Google will also increase if you keep your content up-to-date and avoid common SEO mistakes like duplicate content and keyword stuffing.
