Social media is a powerful tool, it helps increase blog visibility, drive traffic and increase turnover. Search engines like Google give more traction to the content shared on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube etc. Here are tips on social media blog marketing.
- Use WordPress for your blog.
- Eye-catching Images.
- Maintain a social media content calendar.
- Enable easy social sharing with icons on blog/website.
- Share on blog promotional sites
- Re-visit your older content
- Repurpose your blogs
- Engage with your audience
- Connect to Influencers
- Build a community
- Prevent spam
- Specific techniques for Social Media Platforms
1. Integrate your Blog to Social Media
Firstly, automate your blog integration with social media platforms. Specific WordPress plug-ins help create status updates for social media and spontaneously send newly published posts to the blog’s social media pages. Moreover, these plug-ins help manage titles, meta descriptions and open graph tags for Facebook, Pinterest, and Twitter. Furthermore, elements such as social media buttons help readers engage with your blog, another option is to share links to your blog on your social media profile.
2. Eye-catching Images
Secondly, articles with images get 94% more total views. Use plugins like Smush for image size and ratio optimization for your blog and social media platforms. Having great images is essential to a good quality blog. Use software like Canva, Relay That, UnSplash, My stock photos and IconFinder for your blog’s imaging needs. Charts and graphs help generate interest and build the reader’s trust in your expertise.
3. Maintain a social media content calendar
Have your sharing schedule optimized in order to meet your traffic and engagement goals. To ensure consistency use scheduling tools, such as Hootsuite and SproutSocial. Also, Facebook’s analytics tool, Facebook Insights is also a good method for content scheduling.
4. Enable easy social sharing with icons on blog/website.
Ensure the availability of social sharing buttons on your blog to help readers share your content, comment on the blog, and so on. Furthermore, adding unnecessary social media widgets may slow down page loading speeds, hence strike a balance between social access and loading times.
5. Re-post on blog promotional sites
Posting on blog promotional websites helps drive traffic and boost engagement. As these sites attract a healthy traffic flow, the blog is inclined to receive more attention. Also, blog summaries as well as original content can be shared on the sites mentioned below.
- Growth Hackers
6. Re-visit your older content
Writing more evergreen posts enables you to revisit your content later and get the most out of each post. Furthermore, identify posts for resharing and create new titles for them. You can even cross post your blog updates from one social media platform to another using links.
7. Repurpose your blogs
You can repurpose your content as
Different people prefer different platforms for content consumption. Sharing across multiple media encourages your blog to get more traction.
8. Engage with your audience
Communication with the audience is essential for a successful blog. Sites like Blog Pakistan interact with and encourage users to comment on their articles. Engagement builds loyal followers and lasting relationships. Websites like Quora increase visibility and help in driving traffic back to the blog page. Find questions relevant to your blog and answer them by sharing links to the blog.
9. Connect to Influencers
Search for influencers working in your niche and start connecting with them. Reply and comment on their posts and provide them with an opportunity to post on your website. For example, invite them to do a guest blog on your site. This way they'll be promoting their blog, and your site simultaneously.
10. Build a community
Join specific groups and communities on Social media platforms to engage with like minded people and audiences for blog marketing. For instance blogs like BlogPakistan focus on all things Pakistani and the current market, fashion, lifestyle trends in the country. Joining other Pakistan based groups or travel communities on social media helps increase traffic for the blog.
11. Prevent spam
Spam puts off loyal readers. When sharing content on social media, know not to crowd your page with multiple posts. Moreover, allow some breathing space, share valuable content and be mindful of timeliness sharing relevant information.
12. Specific techniques for Social Media Platforms
Each social media platform handles images and texts differently and should be taken into account while posting. Also, tailor your message to fit the platform audience to utilize its strength. Each platform has its high and low hours of traffic and you should promote your content accordingly.
Best social platforms for content sharing include:
Sharing blog content on social media is not an exact science. You can share links as well as unique content on Social media. The strategies listed above will help you to create a regular following and tailor the marketing strategy to your blog’s specific needs. Furthermore, start with the platform you are most comfortable with and expand organically over time. Now you know some tips on social media blog marketing.
Lastly, please read other posts like this one on our front page. What other posts would you like to see on our site? Leave your thoughts and questions on this post below. Would you like to see more posts on social media and SEO help? These posts are great for people when they are trying to start a blog off. If you would like to see this please leave a comment below.