WordPress is a highly intuitive content management system (CMS) and a website creation tool. Users can create and manage all aspects of their sites independently.
But, more than CMS, WordPress is also resourceful in creating and publishing blogs. Businesses looking to leverage and monetize blog publishing can use WordPress as a public diary.
Using WordPress for blog posting offers a range of benefits as a blogging platform. While CMS allows you to create web pages and write articles, it also simplifies the process that negates the need to bring in a web admin for every minor tweak.
Let us explore why WordPress can prove to be the best blogging platform to drive business growth.
#1. Offers better control
WordPress offers a range of options in design to choose from — paid, free, and custom-made by third-party developers. Moreover, hand-picked WordPress themes tailored to different blog styles offer better control in showcasing the pieces. Such customization offers great control over the platform in every aspect.
For instance, you can alter website code to customize colors, modify your site’s code, replace font style, tailor the layout, and do much more.
Range of plugins: WordPress's plugin system is its real asset as you get plugins for almost everything. For instance, Multicollab for Google-docs style editorial comments, WPForms to create forms, OptinMonster for conversion rate optimization, etc. All such plugins are simple to install and make modifying or adding essential features easy. They hold the power to expand WordPress's already impressive range of customization options and enhance the blog site for better outcomes.
You can search the WordPress website for any plugin that helps accomplish nearly any task, whether you're trying to expand your email list, create a landing page, create SEO-friendly content, ensure web security, etc.
Content monetization: Accepting third-party advertising on a blog site is a proven way to monetize a WordPress blog. A successful blogging platform can demand payment to publish guest posts in exchange for bylines. WordPress blogging platform helps SEO, enabling blog sites to earn revenue through sponsored content placement, link-building charges, and premium membership.
Control over site and content: Accepting third-party advertising on a blog site is a proven way to monetize a blog. A successful blogging platform can also demand payment to publish guest posts in exchange for bylines. WordPress blogging platform helps SEO (more on it later), enabling the blog site to earn revenue through sponsored content placement, link-building charges, or creating a premium membership site.
#2. Fast and simple
Writers, authors, and designers often need help incorporating content (text and designs) into a website. They are overwhelmed by the misconception that they need to spend time on the code and design part. But, if it is WordPress, they need not worry about it. Authors can leverage a collaborative editing WordPress plugin to contribute to the same content. Such real-time editing and collaboration features can simplify the content creation process.
WordPress offers an easy way to set up a new blog post or web page with just a few clicks, saving time and effort in creating new pages and posts.
Here’s how to create a new post on WordPress
When you open WordPress, it will display a dashboard menu. Click on Posts and then on Add New. This will open the GUI, where one can start writing the blog.
Start by giving a title, write the content in a body part, and hit the Publish button.
It also offers many editing options for the post — adding media files, hyperlinks, changing text styles, etc.
#3. Leverage SEO
Many argue that WordPress is an ideal CMS for SEO as it offers high-quality coding and semantic markup. Hence, Google and other search engine crawlers find it suitable to crawl websites through automatically-generated XML sitemaps. The sitemap list provides search engines with a simple method to scan website pages and show them to targeted users.
This ensures reaching your target audience without manually updating sitemaps — saving time and improving SEO.
Leverage a dynamic range of SEO plugins like Yoast SEO that provides extra code and markup to enhance the blog. Besides being scalable, WordPress sites are mobile-friendly and optimized for desktop browsers, tablets, and mobile devices.
The rate at which a website loads also matters greatly for search engine optimization. Users may exit the website if it takes forever to load. And since WordPress is based on a server-side language where files are stored and run directly from the server hosting the website, loading speed is seldom an issue. Also, the platform ensures updating themes and plugins, making the website faster and smoother.
Most commercially available WordPress themes and plugins are extremely lightweight to keep page loads as low as possible. Also. many businesses leverage their caching plugins and a content delivery network that runs media to engage visitors.
Conclusion
The reasons above show why WordPress is a highly preferred platform for blog publishing. You also get features like comments, RSS feeds, revisions, etc., without any add-ons or plug-ins.
WordPress can adapt to any amount of work and is the best option for businesses looking to gain traction through consistent blog publishing. Of course, it requires equal efforts from digital marketing to scale the blog site that drives more traffic. In all, small and medium businesses can optimize their output and efficiently use resources with WordPress by their side.
