What is the first platform that comes into your mind when you think of creativity?
It’s Pinterest. Right?
Much to your surprise, in the last 5 years Pinterest has seen 433 million monthly active users. Looking at the opportunity many businesses have now started to jump on the bandwagon of Pinterest marketing. True to its potential, the platform has generated 2.8 billion dollars in revenue in the year 2021.
In fact, many brands have also started to embed Pinterest on their website. This has helped them to grow their visibility on the platform as well as in the industry.
However, many brands are reluctant to take this step further. Therefore in this blog, we are going to discuss three reasons why you should be using Pinterest for your business.
We hope that by the end of this blog, we will be able to convince you to use Pinterest marketing for your business.
There are so many reasons why you should be using Pinterest for business. Here are some of the prominent reasons.
According to Blogging Wizard, a pin is 100 times more spreadable than a tweet.
Pinterest, being an image search engine, is a great tool to use to boost the number of links pointing back to your website. This will eventually enhance the traffic to the website. It is more efficient than any other social media platform in driving traffic back to a website.
Good content is a big factor in the increase in traffic. Your audience is more likely to click on your links if you make and share content they enjoy. On Pinterest, high-quality graphics are the foundation of good content.
What is better than a platform that can be flaunted on your business website? Pinterest is easily embeddable on a website, using any social media aggregator tool. This helps you to cross-promote your website and Pinterest. This will enable you to increase engagement on both platforms.
Apart from that, a Pinterest widget on website makes it even more visually appealing and interesting. Your website is the gateway for the sales and conversion of your business. Therefore it has to be arresting enough to retain the visitors for a longer time.
You can also customize the look of the entire widget using any social media aggregator tool. This helps you to reduce the bounce rate of the website. As the visitors get enough content on the website to scroll through.
Unlike many other social media platforms where the aim is to gain followers, Pinterest users found it very convenient to find the content they are looking for and share it with their friends or any other group. This helps the brands and businesses to increase their engagement insanely.
If you are still not confused, allow us to let you know. The main reason for getting higher engagement on Pinterest in comparison to any other social media is that it is a visually dominated platform. This is because visual information is easier to understand.
For example, scrolling through tons of visually engaging images is far easier than reading hundreds of tweets.
Finding trends on Pinterest is easier. You can learn about popular topics that people love to share, such as marketing, fashion, and more. You can see what inspires your followers by following them. You can use this as an opportunity to learn what's popular right now and position your offers and products accordingly.
There’s also a possibility that Pinterest will soon make it simple to view trending statistics in particular categories. In July 2022, Pinterest rolled out a new feature which is product tagging for pins.
The best part about using Pinterest is that every image contains a link, that leads back to the source of the image. According to Hubspot, nearly 95% of the images on the platforms are either pinned or repinned from the web. This helps the marketers to get even surplus engagement on their Pinterest board.
Looking at the growing popularity of the platform, we can expect that it will provide even more valuable inbound links.
The formula is simple if your business is active on Pinterest, it will eventually achieve heights.
We are at the end of this blog and we hope that you must have made your decision. Pinterest does not only increase the traffic for your business but also helps you to establish authority and authenticity. So take the first mover's advantage in your industry and leverage the platform to drive traffic, sales, conversions, and trust.
So are you ready to get started with Pinterest?
Let us know in the comment section below.