6 powerful ways businesses can use AI to supercharge their digital marketing

July 11, 2023
Natalie Thorburn

The buzz around artificial intelligence (AI) is real, and it's making waves across various industries, with digital marketing at the forefront such as gcp vertex. What makes AI a game-changer? Simple, its uncanny ability to dive into heaps of data and unearth insightful gems. This means we can understand our customers like never before, tailor our offerings to a tee, and streamline our operations.

But AI isn’t just an add-on; it's a key player, involved in everything from crafting captivating content to pinpointing customer groups with precision. Think of AI as the powerhouse driving new opportunities and avenues for success in today's digital era. Intrigued? Let's find out exactly how it can supercharge your marketing strategy.

Crafting a marketing strategy

Creating a marketing strategy is vital but time-consuming. Here's where savvy businesses are making use of ChatGPT, their personal marketing strategist. Often, businesses find themselves in the thick of marketing activities, hoping for a breakthrough, but lacking a defined strategy. This is where ChatGPT changes the game. Share your business mission, target audience, goals, past victories, present hurdles, and relevant data.

Suddenly, you're armed with a customized strategy, practical plan, and unique tactics for success, trimming off weeks of work. Effective marketing isn't all about constant activity, but about purposeful action towards the right objectives.

Improve customer relations

AI tools can streamline your customer service and improve relationship building. For example, solutions like Coachvox AI can not only provide quick responses to customer enquiries, but help and advise customers in a coaching or mentoring style. This is particularly powerful if your business is fronted by an influential individual with lots of value to add to their audience. A tool like this enhances your customer experience, fosters relationships, and increases customer retention rates.

Drive more website traffic

You want to boost your website traffic but maybe you don't know where to start. Correctly prompted, a tool like ChatGPT can craft SEO-friendly content far quicker than you can manually, giving you more chance of ranking well for a wider range search terms. You might also be able to use it to come up with better copy for your paid search engine ads. Finally, it analyses data to spot trends, giving you a glimpse into your audience's desires. The outcome? Content that's right on target, drawing in more visitors.

Enhance social media engagement

If you're looking to up your social media game, AI is your new best friend. From generating unique content ideas to creating eye-catching images with tools like Midjourney, AI can make your social media platforms more engaging. Additionally, AI can optimize your social media ads by analysing data to determine optimal posting times, and assessing which demographics or interests to target. This can increase engagement and make your advertising budget more efficient.

Implement product and sales analysis

Ever wish you could peek into your customer's mind to know what they really want? Well, AI is almost like having that superpower. It can analyse your sales and product performance, giving you a peek into your customers' behaviour and preferences. Think of it as your guide to understanding what works, what doesn't, and where you can make improvements. It's about making informed decisions that can take your business to the next level.

Enhance email marketing automation

Email marketing is still hugely potent, but it’s getting harder and harder to convince recipients to take positive action. AI can give you a competitive advantage without you needing to run all the data yourself. AI can personalize your email campaigns based on your customer's past interactions and behaviours, such as when they’re most likely to open emails, which headlines speak to them and which products or services they’re most likely to buy.

It’s like having a personal assistant who knows your customers inside out. The result? More opens, more clicks, and ultimately, more conversions.


So, there you have it. AI isn't just some fancy tech buzzword; it's a game-changer. Whether you're looking for direction in your strategy, trying to understand your customers better, or aiming for more effective email campaigns, AI has got you covered. It's about working smarter, not harder. So why not give AI a go in your digital marketing efforts? Because, let's face it, who wouldn't want a superpower in their toolkit?


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