All About Dentist Social Media Marketing

March 7, 2023
Natalie Thorburn



An Intro to Dentist Social Media Marketing

Good marketing is essential across many different spheres and in all kinds of industries, so it’s safe to say that it is no different when it comes to dentistry. Dentist social media marketing has grown in popularity, as has all social media marketing in the last decade.

But how do you advertise your services properly? We are discussing everything you need to know below, but you can also visit this website to learn a bit more about dental from an actual dental marketing agency. Now, without any further ado, let’s get into it.

The Importance of Using Social Media for Dentist Marketing

Marketing your services, whatever they may be, will influence the success of your business. Many dentists rely on the spoken word of recommendation since that’s how it’s always been. You’ve probably visited a dentist at least once based on someone’s recommendation. However, a thriving practice will rely on all methods available, which means taking advantage of the digital age and social media marketing.

Advertising your dental practice and services on platforms such as Instagram can bring you many new patients and even remind old ones to stop by for an overdue appointment since some are likely already following you anyway.

What Social Media Marketing Can Do for Your Dental Practice

What precisely can social media marketing do for your dental practice? Here are some points on that.

Creating Your Own Brand

Social media, and therefore social media marketing, are a way to personalize your brand and make it original and recognizable. It can be a way to not only attract new patients but also introduce them to your dental practice and give insight and information on you and your team.

Making educational and informative posts on your social media marketing is also very important since it can highlight the qualities of your practice. That can all be beneficial when building the foundations for a trusting relationship with new patients before they even visit your dental office.

Attracting New Patients and Connecting With Your Current Ones

As we already briefly mentioned, social media marketing can be a way for your dental office to attract many new patients and help you connect with your current ones. So, let’s touch on that in more detail.

Paid advertisements can help you find your ideal patients, and so can interacting with potential patients who interact with your content.

However, that doesn’t mean you can let yourself put your current patients on the back burner. Interacting with them and sharing your content can make them feel valued, so it’s important to connect with them on social media the best you can.

Improving SEO

It’s not just your patients looking at your social media activity. Search engines are doing it too. So, staying active on social media and using the right words can be very beneficial.

The Importance of Time and Financial Organization

Now, it may seem easy to some extent to simply do marketing on social media for dentist services, but just like with everything else, there are some things you need to consider and think through.

We’re mainly talking about two things here: time and money. To help you understand that, let’s talk about it in a bit more detail.


You don't necessarily need a dentist social media company to manage your dental social media. However, these dental marketing companies can be helpful when it comes to saving time since they can help you with some dentist social media ideas for marketing.

For starters, a good way to manage time while running your social media marketing operation is by splitting the work among the members of your time. All this dentist social media management can easily become a burden if you keep it a one-man effort.


The other crucial thing you need to consider is your finances. Now, popular social media platforms like Instagram or TikTok are completely free. However, marketing through these platforms may come with a price, and you’ll need to invest some money in order to reach your potential clientele. And, even creating content might come with expenses since you’ll definitely need someone to edit pictures and videos if you want the posts to look good.

Some Dentist Social Media Ideas for Marketing

To make everything more tangible, let’s finish this off with a few good starter ideas for dental marketing.

Doing a Giveaway or a Promotion

People love free things, so something that’s always good to do is to run a little giveaway. Making it possible for patients to win a gift card or even some simple quality dental products will have them liking, commenting, and sharing your posts.

Do a Cross Promotion

Doing a cross-promotion with another local business is a great idea that can be beneficial for both parties. Many people who live in the area will definitely be interested, especially if you organize a giveaway or a discount deal.

Making a TikTok Account

If you don’t already have one, setting up a TikTok account for your brand is a simple yet phenomenal idea. Everyone is using TikTok nowadays, and videos are currently an overwhelmingly popular form of content. Not to mention that the algorithm can also serve in your favor by showing your videos to people who will find them relevant.

Provide Tips and Education

Providing helpful tips or posting educational material can really help set you apart from other dental practices in your area. If people feel intrigued or informed after seeing your content, they’ll be more likely to consider becoming your patients.

Engage With Your Followers

Engaging with your followers by replying to their comments or reviews can showcase your reliability and availability. Even simply thanking them for their feedback or liking their comment can make a difference.


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