It moisturizes and softens facial hair of any length, helping to reduce itch. Soothes "Beard Itch" for a softer, more comfortable beard, and helps style and shape longer beards without weighing them down or making them feel greasy.
It does so by using some pretty heavy-hitter ingredients, including cocoa butter (which is used in a lot of beard products, and has been shown to moisturize both skin and whisker hair extremely well), and coconut oil, which is also used in many beard and hair care products and has similar benefits. It also uses aloe barbadensis leaf extract, which is a liquid substance taken from the leaves of the aloe vera plant and has been used for thousands of years in skincare products.
Finally, it has some mint in it, and this is where it could be a deal-breaker if you aren't a fan of mint. It's a strong mint, which means it will be noticeable in your beard and on your skin.
Another thing to keep in mind is that, because it's a cream, it can run out pretty quickly--it doesn't have the same staying power as beard oils or beard balms, which tend to have higher quantities of product per container.