Dick's Renames Price Match Program to Best Price Guarantee

March 4, 2024
David Sunnyside

Dick's Sporting Goods recently renamed its price match program to the “Best Price Guarantee,” which now matches online retailers in addition to local dealers and other brick-and-mortar competitors. The company says it is making the change in order to better compete with Amazon, as well as sportswear brands that sell direct to consumers such as Adidas and Nike.

To request a price match, customers can either present the qualifying retailer’s ad in-store or call to speak with a customer support agent. If purchasing online, the customer can also provide a link to the lower price. The offer is valid for 14 days post-purchase, and it only applies to identical items sold by the qualified retailer.

The list of eligible retailers is quite extensive and includes the likes of Academy Sports, Amazon, Bass Pro Shops, Cabela’s, JC Penney, Kohl’s, Nike, Target, Finish Line, Edwin Watts, Fanatics, Hibbett, PGA Superstores and Walmart. In a blog post, RW Baird retail analyst Jonathan Komp described the change as a necessary move to address declining sales and increased competition from online retailers and off-pricers.

Although a price adjustment can be an excellent way to save money on sporting goods, it's not something every consumer can take advantage of, especially if you aren’t diligent about monitoring prices or don’t have the time to compare deals online. Thankfully, there are a few tools available to help you save time and money, such as DoNotPay, which can scan your shopping cart for any active coupons or promo codes that may be available.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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