Equal Parts is a new, direct-to-consumer (DTC) cookware company that offers premium cookware at an accessible price. Its collection of pots, pans, and mixing bowls are designed to help save space in the kitchen while cooking faster and easier than ever before.
They also offer dishwasher-safe utensils to help you get the job done without worrying about chemical residue.
The company’s mission is to “make the world of cooking easier, faster, and more fun.” They’ve spent years researching what consumers want in their kitchens and testing it out on their customers to create products that make cooking a better experience.
Their pots and pans are coated with nonstick ceramic, which is considered one of the cleanest materials to cook with. They’re also oven-safe to 450 degrees and safe to use on all stovetops, including gas and electric.
What I like about their cookware is that it has a simple design, with the surface being smooth and evenly coated. This makes it easy to slide food out of the pan without it sticking.
The only downside is that it can be difficult to keep the surface free of scratches when using metal utensils. It’s a small issue, but it can affect the overall quality of the cookware.
The biggest issue with the website is that there is no substantial social proof throughout the buyer journey, which could be a huge turn-off for prospective buyers. The best way to combat this is by introducing customer testimonials on the homepage and in category pages.