Hickies are a shoelace alternative that helps save time, improves shoes comfort and is better for the environment thanks to less use of shoe laces. They are ideal for runners going out for a run, kids heading to school or casual sneaker wearers who want to add some fun and color. They are also great for travelers during long flights as they allow you to easily slip your shoes on and off when preparing to go through security.
The idea behind hickies came from co-founders Mariquel Waingarten and Gaston Frydlewski who wanted to create a no-tie shoe lacing system that was more comfortable. But getting their new company up and running was no easy task, especially as both co-founders are immigrant entrepreneurs. They faced a lot of roadblocks, including difficulties finding bank financing.
Now Hickies have grown into a popular shoelace alternative that has taken the world by storm. They are loved by celebrities and people from all walks of life. We highly recommend you give them a try for yourself and see what everyone is talking about!