Digital marketing has undergone some dramatic changes in the last decade, even though most milestones are pretty recent. It has never been easier to gain exposure.
Think about your company; what kind of product or service do you offer? Are there any unique selling points that could help you to stand out? If so, you need to begin assembling a unique "story" that people will want to follow. To stand out, craft a unique story around your company's unique selling points, such as quality materials, unique designs, or ethical sourcing. This can help differentiate your business and build a loyal customer base, communicated through branding and marketing. For example, running a jewelry business could highlight these features.
Using the right tools allows you to share this story on your website, social media channels, and email marketing. The following steps will help you take your digital marketing up a notch:
Talk To Potential Customers
When you are just getting started, it is essential that you start talking to customers about your business and what they want from a product or service. Once you have some feedback, it can be easier to show people why they should keep coming back. Think about the problems which your brand could solve? Where do they spend their time online? What is going on in their lives?
Craft A Story Which Captivates Your Audience
Every company has a story, but not everyone knows how to tell it. Imagine you are writing a book; what would the opening chapter include? Who is your target audience? How can you emotionally connect with these people? Think about your own experiences and how these could be useful for promoting your business plan.
Create A Unique Selling Proposition
The USP is a huge deal when it comes to branding. Why else would people come back time after time? If you are struggling, think about changing the game or offering something different compared to similar brands in your industry. How does your company or brand make people feel?
Optimize Your Content For Search Engines (SEO)
There are some simple rules that any company can follow for SEO. First of all, each page should be focused on one primary topic, which is search engine friendly. Then, ensure easy-to-read content. If you produce long text, use bullet points and numbered lists to make it digestible. Finally, link internally (link within your site) whenever possible.
Put Your Content Around The Web
After creating your website, you need to think about where else people will find it on the web. Most content is shared on social media channels, so you need to concentrate your time around these outlets.
Use Data To Inform Your Campaigns
The most important part of SEO is finding out what people want and giving it to them. If you are not collecting data and analyzing this information, you cannot make informed decisions about your brand or company. It is also worth considering how this will change in the future.
Create A Consistent Look And Feel
You know you have been effective when people recognize your brand across all platforms. You can achieve this with a strong logo, color scheme, and tone of voice. Do not copy other brands or try anything too experimental!
Calculate The Value Of A Customer Acquisition
How much is one customer worth? If you are not sure, think about the lifetime value of a customer and how this could be filtered down to an individual level. This will change over time, so take regular measurements and make changes when appropriate.
Think About The Timing Of Your Campaigns
Some industries are more seasonal than others. Try to take advantage of this and offer your audience content that is relevant at certain times of the year. If you are worried about not getting people's attention, remember that regular updates will keep them interested for longer.
Ensure Your Campaigns Are Trackable And Measurable
You should always measure your performance. If you do not have the right tools in place, start this process as early as possible. You can then figure out what is working and what is not without wasting too much time. If you are unsure of starting, read our guide on choosing a Google Analytics tool.
Take Away
If you are interested in your website's performance, try to deal with these issues as soon as possible. It will take much work to get everything right, but the results are worth it if you can make a substantial impact on your audience.
Author BIO - Maham is a copywriter and content creator who's always been drawn to the idea that there's more than one way of getting things done. Her writing career can be thought of as just another side hustle for her; when she isn't crafting content or reading Oscar Wilde, Maham often strategizes about how best to reach out with an engaging voice in this ever-changing marketplace!
