The term “follower” is often used to describe people who follow someone on social media platforms like Twitter and Facebook. However, Google+ uses a different definition of followers. In the context of Google+, followers are people who add you to their circles. These people can then see your posts and follow you. They can also comment on your posts and interact with you in other ways.
In the past, many businesses focused on two primary metrics for their Google+ pages: followers and +1 counts. While these metrics are still important, they’re not the only things that matter when it comes to growing a business’s Google+ following.
Instead of focusing on the number of people following your page, focus on providing valuable content to your audience. This will help your page grow organically. Adding new content regularly, such as articles, videos, or photos, will increase your page’s reach and influence.
Additionally, you should also promote your Google+ page on other social networks, such as Twitter and LinkedIn, as well as through email signatures or business cards. This will drive more traffic to your page and ultimately, increase your number of followers and +1s.
Finally, you should also encourage your employees and customers to follow and like your page. This will increase your page’s reach and influence, as well as create a sense of community among your audience. Additionally, you should join communities related to your industry and participate in discussions. This will increase your visibility and help you build your reputation as an expert in the field.