How Does Dicks Price Match?

October 29, 2023
David Sunnyside

In an effort to combat the growing threat from Amazon and online retailers, Dick’s Sporting Goods has introduced a new program that will allow customers to get a refund on a purchase if they find the same item at a lower price elsewhere. This is a great way to save money on gear and keep up with the competition, but there are some important rules that you should know before using this service.

In order to qualify for a price match, the items must be identical. This includes the brand, model number, color, and size. They also won’t match prices on clearance items, flash sales, buy one, get one free promotions, and other similar deals. Dick’s will only match the price of a local retailer within 25 miles of their own stores.

They won’t match prices from wholesale retailers like Costco or Sam’s Club, 3rd party sellers on sites like eBay or Amazon, or backordered or out-of-stock items. However, they will match competitor coupons, which can be a great way to score some extra savings!

Price matching is a big change for Dick’s, but it’s probably necessary in today’s tough retail landscape. Customers are getting smarter and will only shop at retailers that offer competitive pricing. This will help Dick’s stay relevant and maintain their market share in the long run. Hopefully this will encourage other retailers to follow suit and introduce similar programs to compete with Amazon and their ilk.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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