How Much is Prime Drink?

March 25, 2024
David Sunnyside

Prime drink is a new energy and electrolyte water brand that’s been popular with influencers and TikTok stars, and now it’s making headlines for its high prices and caffeine content. Here’s how much a bottle of the drink costs, whether you’re a fan of its famous founders or just curious about what’s in those buzzy cans.

Founded by internet personalities and social media celebrities Logan Paul and KSI, PRIME Hydration has quickly gained popularity, particularly among young people and fans of its co-founders. Using natural flavors and coconut water, the beverage offers a refreshing twist to the crowded hydration market. The company also markets itself as a sports drink, and it’s the official energy drink of UFC and English professional football club Arsenal.

A 12-ounce can of Prime contains 200 milligrams of caffeine, which is considered an upper limit for most healthy adults who aren’t experiencing side effects such as insomnia, jitters or rapid heart rate, explains registered dietitian and personal trainer Avery Zenker. The cans also contain sucralose, a synthetic sweetener that’s linked to gut bacteria disruption and possible negative impact on blood sugar regulation. The drinks also use synthetic beta carotene for color, which has been associated with lung cancer in some individuals.

Prime’s marketing tactics and elevated caffeine content may have piqued the interest of Senator Charles Schumer, who has asked the FDA to investigate the product. However, he’s not the first to raise concerns about youth-oriented marketing for energy drinks; Red Bull, Monster and Rockstar were all called in front of Congress a decade ago to explain their marketing strategies.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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