TikTok is a short-form video app that allows users to share their creations with a wide community. The platform, which also functions as a social networking app, is owned by tech company ByteDance. It has become THE destination for mobile videos and is the perfect place to showcase your unique personality. It’s the ultimate app for anyone who loves to be spontaneous and share a good laugh!
The app features a wide variety of content, from music to cooking to comedy. The app’s popularity is growing at an astronomical rate and it has become a household name in a matter of weeks. In the US, it has 80 million daily active users and is giving other social media platforms a run for their money. The app’s unique humor is geared toward younger audiences and has quickly became the place to be for viral news and trends.
Trending hashtags are also a big part of TikTok culture. These are used to organize and connect similar videos and can be found on the “for you” page, in your friends tab and the discovery feed. They’re also a great way to connect with other users who have the same interests – think #BookTok, for example!
While some brands are hesitant to incorporate TikTok into their marketing strategies, the app offers a unique opportunity to reach new audiences. Before jumping into the deep end, it’s important to validate that your core audience is using TikTok and develop a short-term plan for testing and iteration. It’s also helpful to understand what type of content your followers enjoy and how it will fit into their TikTok journey.
