Black Friday is the day after Thanksgiving in the United States and (unofficially) marks the beginning of the holiday shopping season. It’s also the busiest day of the year for online retailers, and a crucial time to take steps to ensure that your website is ready. Lab’s Justin Thorne and Toby Kesterton have some tips to help you get your site prepared for the Black Friday rush.
Despite the fact that Black Friday sales have been growing online for years, shoppers are still expected to flock to physical stores in large numbers this year. That means it’s more important than ever to invest in the best merchandising and content that will ensure you stand out from the crowd.
In addition to testing website loading times and contingency plans for traffic spikes, retailers should make sure they have a robust paid search plan in place. And don’t forget to create and test out a range of marketing banners and other assets for Facebook and Instagram.
Ahead of Black Friday, Amazon has released an overhauled version of its mobile app. This includes features like Package X-Ray, which lets customers scan a delivered package without opening it; and Search Anything, which allows users to point their smartphone’s camera at an object in real life and pull up a list of similar items for sale.
For those looking to update their gaming setup, there are some great deals on consoles and games. From the latest Xbox and PlayStation to the Steam Autumn sale and discounts on titles from Blizzard, there’s something for everyone.