How to Keep Your Audience Engaged on Social Media: 6 Tactics

December 16, 2022
Natalie Thorburn

When used correctly, social media can be a game-changer for raising brand awareness and recognition. However, just because your company has an online presence doesn't mean that customers will start flooding in. To increase traffic to your social media accounts, it's important to use interaction tactics.

With so much time and effort put into your brand development, you should put significant consideration into attracting an audience. In this article, we will go through six interaction strategies that might help you reach a wider audience and gradually increase your following.

Maintain a Post Schedule

The levels of interaction you see on social media are affected by both the timing and frequency of your posts. When and where your audience spends their time online will dictate when you should be publishing content. There is, of course, an optimal frequency for social media posts.

It's anywhere between once and three times a day on Tiktok, once or twice on Facebook, and anything from once to five times on Twitter. However, you should still monitor your audience stats and make adjustments so that you can reach your followers when they are most active. For instance, the best time to post on TikTok, or any other social media of your choice can heavily depend on the platform itself as well as your demographic.

Be Genuine

Authenticity is important to 90% of consumers when determining which company to like and support. So, being more genuine on social media is a great approach to increase interaction with followers. Maintain a consistent brand voice when dealing with your target audience on social media.

Using comedy is a certain way to increase your shares, comments, and likes since most people love to engage with material that makes them laugh. Being straightforward is another strategy you might use. Honesty, in the form of admitting errors or discussing business principles, may go a long way toward establishing credibility and maintaining online interest in your brand.

Maintain an Active Role

If you want to actively communicate with others on social media, you need to be the one to initiate the discussion. Fortunately, 85% of customers want to be proactively contacted online, and marketers have the best chance to do so every day via social media. Active participation may involve:

  • Maintaining active forums in branded groups;
  • Creating and keeping tabs on branded hashtags;
  • Using Instagram link stickers, filters, or surveys to create social media stories;
  • Collaboration on Instagram Reels;
  • Holding "ask me anything" (AMA) sessions;
  • Making posts that include open-ended inquiries.

Engage with Your Followers

Both parties to a social media discussion must contribute to make it successful. Showing that you care about your followers by engaging with their mentions, comments, and direct messages is a great way to build rapport with them and encourage them to continue talking to you about your company.

In return, you should expect a rise in likes, comments, and DMs. Make sure you answer both favorable and negative comments from your followers, ideally within 24 hours. And if you want a faster response or a more private exchange, don't be hesitant to move the discussion into direct messages.

Employ Visual Aids

The average social media user spends just three seconds viewing a post before moving on to the next one in their feed. Visual content, including videos, photographs, and infographics, may help your posts stand out in the feed and attract the attention of your followers, which in turn can increase the likelihood of them engaging with your content.

Posts on Twitter that include videos, for instance, get 10 times as many views as those without, while Facebook posts with photographs receive 2.3 times as many views. That’s why it’s a good idea to plan more visually engaging material for your social media channels.

Hold Social Media Contests

Getting people talking and engaged on social media is as easy as hosting a contest or giveaway. Promotional giveaways are a great way to get the word out about your company, expand your social media reach, find new customers, and boost sales for a limited time.

To get people to follow, like, share, comment, or tag your material on social media, you need to offer them a chance to win something they desire. To win, participants in an Instagram contest, for instance, would need to both follow the main account and suggest a friend.

Final Thoughts

Regardless of how it's defined, social media engagement is all about reviving the "social" aspect of the term. Whether it's a big party or an intimate talk with a buddy when you put in the time and care for people, you get it straight back. That’s why you need to ensure you engage with your audience regularly.

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