First impressions are important, especially when it comes to business. You want potential customers and clients to see you as a trustworthy and reliable source in your field. A big part of that is having a professional looking business card and logo. People are visual creatures, and if your cards and logo look good, they'll be more likely to remember you and your business. Here are some tips on how to make sure your business cards and logo look their best.
Fonts are everything when it comes to the design of your business cards and logos for your business. I recommend using Creative Fabrica’s collection of fonts (they are also free!).
Business Cards
Your business card is often the first impression people will have of you and your business, so you want to make sure it looks its best. When designing your card, less is more. Stick to one or two fonts, and use clean lines and shapes. The goal is for your card to look elegant and sophisticated, not busy and cluttered. As far as content goes, make sure to include all of your contact information, as well as the name and logo of your business. You may also want to include a slogan or tagline that succinctly represents what your business does.
If you're not confident in your design skills, there are plenty of resources out there that can help you make a professional looking business card. Creative Fabrica is a great online program that has pre-made templates you can customize to fit your needs. If DIY isn't your thing, there are also lots of online printing companies that will design and print cards for you. Just upload your logo and contact information, choose a template or design, and let them take care of the rest!
Logos
Your logo is another important aspect of your visuals because it's often the first thing people will see when they think of your business. It's important to have a logo that is both memorable and representative of what your business does. Again, less is more when it comes to logos. A simple yet effective logo will be much easier for people to remember than one that's overly complicated. You'll also want to make sure your logo looks good in both color and black and white so that it can be used in a variety of applications (e.g., on letterhead, website, etc.). Once you've designed your logo, be consistent with its usage across all platforms so that people begin to associate the image with your brand.
Just like with business cards, there are plenty of resources available if you need help designing a professional looking logo. Hiring a graphic designer may be the best option if you have the budget for it. However, there are also many online tools like Creative Fabrica that offer pre-made templates or designs that can be customized to fit your needs (and they're much cheaper than hiring a designer!).
Concluding Thoughts
Creating professional looking business cards and logos doesn't have to be difficult or expensive - there are lots of great resources out there that can help you get the job done quickly and easily! Just remember to keep it simple and consistent, and you'll be well on your way to making a great first impression with potential customers and clients!
