Learning how to promote ur music is an essential skill, whether you’ve just exported your first beat out of FL Studio or are a more established musician with years of experience. Many artists work with publicists and booking agents to get their music out there and heard by the right people.
In the modern age, social media is one of the best ways to reach your audience – but you need to know how to use it. Build a consistent brand on Instagram, Facebook and Twitter with amazing visual content that showcases all aspects of your musical project. Think about the other musicians you like in your genre and what they’re doing with their platforms.
Getting on a podcast within your genre is also a great way to get exposed to new listeners – and it’s not as hard as you might think. You’ll need to do your research though and make sure that the podcast you’re getting on is a good fit for you.
If you’re going to be reaching out to anyone in the industry (that includes promoters, venue owners and journalists) it’s a good idea to have an Electronic Press Kit (EPK). This is basically a document that features all your promotional materials in one place – including a bio, high-resolution promo images, links to your music on streaming and any press coverage or glowing reviews you’ve received recently. You can create an EPK easily with software like Tailwind, which takes some of the marketing pressure off of you and automates your social media posting.
