How Will They Know TikTok?

August 19, 2023
David Sunnyside

How Will They Know tiktok

TikTok is a social media/networking app that requires vertical videos to mimic the way people normally orient their phones. It’s often used for care-free content meant to make you laugh or re-create popular trends like dance challenges, lip-synching, and comedy sketches. It was initially launched as a Gen Z app but has caught the attention of Gen X and Boomers, as well as brands looking for another medium to reach their audiences.

Unlike most apps, TikTok’s feed is personalized for each user. This is based on the interests, communities, and topics that they follow on the platform. It also pulls from their physical location and past interactions with the app.

Users can create their own videos on the platform using a variety of filters, stickers, video effects, and background music. The video length can be as short as 3 seconds or up to 60 seconds. The app also has a “trends” page that highlights popular content among users and shows up in their feed.

Many of the same issues that affect all social media platforms are present on TikTok, including inappropriate content, cyberbullying, and trolling through comments left on videos. It’s important to educate children about e-safety and set up privacy and security settings.

Generally, marketers need to be extremely strategic when using TikTok for marketing. This app’s younger audience is wary of anything that looks or sounds like a traditional advertisement. That said, branded hashtag challenges and other forms of UGC (user-generated content) tend to perform well on the platform.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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