Inside the Coworking Space Craze: What They Don't Tell You

February 10, 2024
Natalie Thorburn

The coworking space movement has swept through the modern professional world with undeniable force, transforming the traditional office landscape into a dynamic ecosystem of collaboration and innovation. While the benefits of coworking spaces—community, flexibility, networking—are widely celebrated, there are aspects of the coworking experience that often go unspoken. Here, we delve into the lesser-known facets of the coworking craze, shedding light on the untold stories behind the communal desks and shared coffee machines.

The Untold Financial Story

While coworking spaces are often praised for their cost-effectiveness, especially for freelancers and startups, the financial reality can be more complex. According to a report by Deskmag, while 62% of coworking members noticed an improvement in their standard of work, the cost of memberships can vary widely, with premium locations in major cities commanding high fees (Deskmag, 2019). For some businesses, particularly those that outgrow the coworking model, the transition to a traditional office space or a larger coworking suite can come with unexpected financial challenges.

The Community Paradox

The sense of community is a hallmark of the coworking ethos, but it's not without its drawbacks. A study by Harvard Business Review revealed that while 83% of coworkers reported being less lonely since joining a coworking space, the open-plan layouts common in many coworking environments can sometimes lead to distractions and a lack of privacy, impacting productivity (Harvard Business Review, 2015). Balancing community engagement with personal productivity is a nuanced challenge that many coworking members navigate daily.

The Hidden Costs of Flexibility

Flexibility is one of the most touted benefits of coworking spaces, offering members the ability to scale up or down as needed. However, this flexibility often comes with hidden costs, such as fees for booking meeting rooms or accessing certain amenities. Additionally, the transient nature of coworking memberships can lead to a lack of stability, with members frequently coming and going, which can disrupt the sense of community and continuity within the space.

Insights on Navigating Coworking Challenges From One Atlanta Startup

Jared Shattuck, Founder of Imagine Coworking, provides valuable insights into the complexities of the coworking space model, particularly in vibrant markets like Atlanta:

"As the founder of Imagine Coworking, I've seen firsthand the incredible benefits that coworking spaces offer, especially in a dynamic city like Atlanta. However, it's important for potential members to understand the full picture. While our coworking space in Atlanta provides a platform for networking, growth, and flexibility, we also strive to be transparent about the challenges. This includes managing distractions, understanding membership costs, and fostering genuine community connections amidst the ebb and flow of daily coworking life."

Shattuck has two building locations, one coworking office in Dunwoody-Chamblee, and another coworking space in Kennesaw. Shattuck's perspective underscores the importance of transparency and awareness in ensuring that the coworking experience remains positive and productive for all members.


The coworking space craze has undoubtedly reshaped the professional landscape, offering a compelling alternative to traditional office environments. However, understanding the nuanced realities of coworking—ranging from financial considerations to the challenges of community and flexibility—is crucial for individuals and businesses looking to make the most of these dynamic spaces. With this deeper understanding, professionals can navigate the coworking world with eyes wide open, ready to embrace its benefits while being prepared for its challenges.


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