Twitter is a social networking service that enables its users to send and read text-based messages of up to 140 characters, known as tweets. It is a very popular online platform for many people and organisations all over the world.
Twitter can be used as a tool for businesses to promote their products, services and sales offers. It can also be a useful resource for engaging with customers by providing customer service and responding to their questions or comments.
In addition, Twitter is a great way for organisations to stay current on events around the world. For example, Twitter was the first news outlet to break the story about the water landing of US Airways Flight 549 on the Hudson River in 2009. It is also an important source of information during disasters. For example, when a large earthquake hit Haiti in 2010, Twitter was the primary medium used to communicate the status of rescue operations and raise funds for relief efforts.
The open conversational nature of Twitter also makes it a great tool for businesses to network with other industry professionals. This can lead to partnerships and collaborations that help expand reach and generate business. Twitter also allows users to retweet (share) other people's tweets with their followers, which increases visibility of the original content and spreads the word about your brand.