Vi comes with a competitive $249 price tag (that’s around PS200/AU$315 though UK and Australian prices are yet to be announced), which puts it in mid-range running watch and heart rate tracking headphones territory. But where it claims to go further is in providing training advice during your run that is tailored to your real-time biometrics and performance – just like a real coach. In terms of design, LifeBEAM has pulled it off too - from the moment you whip the cellophane off the packaging, Vi feels a class above your average set of wireless sports headphones. She’s sleek, refined and sophisticated. The earbuds also have pleasing magnetic clips that attach to each end of the neckband for easy stowage and security during your workout.