Nikon is a photography brand that produces DSLR cameras, Coolpix cameras, and lenses. Their products are sold at retailers and online, including Amazon and the Nikon website. Their customer support can be contacted via email, phone, or social media channels like Twitter and Facebook.
Nikon customers give them a 41 on the Net Promoter Score (NPS), which measures how likely their customers are to recommend them. This puts them in the bottom 40% of similar sized companies, right behind Sony. They have a high number of Promoters, but a small percentage of Passives and Detractors.
In the NPS category, Nikon has a higher rating by Female customers than Male. However, the company has a lower rating by Asian or Pacific Islander customers. Nikon is also rated lower by customers who have used their products/services for 2 to 5 years than the average NPS for similar sized companies.
Customers of Nikon gave them a score of 41 on the NPS, which is below the industry average of 57. NPS scores measure how happy a customer is with a company's product or service and can be calculated using a simple formula. Those who score 9 or 10 are known as Promoters and are likely to actively encourage others to use the company's products or services. Those who score 7 or 8 are called Passives and may not endorse the company, but are unlikely to discourage others. Finally, those who score 0 or 6 are known as Detractors and are likely to discourage others from purchasing the company's products or services.
