Even after reading many articles online and digesting a lot of information on how to rank your article through SEO, you might still face challenges. If you don’t have clarity in your mind about SEO implementation, chances are a hodgepodge strategy will only lead your page to rank even lower in search results. In this case, the first thing you need to understand is that the art of selling things online revolves around how creatively you are presenting the information to your audience.
Most online businesses like the escape room bangalore, games, online shopping sites, and even big-name luxury brands all grow with the aid of SEO. SEO can either help you reach some of the top-most levels of content or make you fall right on your face. So, what needs to be kept in consideration while designing your page’s marketing strategy? What can be done so that you get more and more organic traffic? Why is SEO so complicated? To answer all this, we have prepared a step-by-step guide to alter the differences between you and SEO.
What is SEO?
Search engine optimization or SEO is a way to improve the ranking and quality of traffic on a website or a web page through the help of search engines. SEO helps you get organic traffic without spending huge lumps of money unnecessarily. The search engines check your content and suggest it to the consumers according to their needs. These searches can be generated from image search, video search, academic search, news search, and industry-specific search.
With the whole world shifting to online modes, internet marketing has become one of the biggest ways to grow your business. Many companies have lost their business because of no aid in this field, and similarly, many have gained huge business because of the correct use of SEO. SEO is based on a constant pattern of what people search, keywords usage, target audience, and more.
A Practical Guide on On-Page SEO
If you are also struggling with generating organic traffic, then this step-by-step guide will help you get started on the right course. On-page SEO refers to the optimization of everything available on the webpage that is visible to the consumers. This can include various aspects like structure, content, pictures, and more. The best part about on-page SEO is that it is completely under your control, and you can ensure that at least Google doesn’t mess up on that part. But why is on-page SEO important?
We all have heard of how something that looks good sells well. Following the same tactics, it becomes important that your page looks appealing to hold the attention of the audience. On-page SEO ensures that you get a bigger and better audience base. It helps in making your content optimized for both human eyes and search engine bots. This further helps you to grow and evolve better. You can hire a specialist to do this, but with these simple steps, you can ensure that you get the work done by yourself.
1. High-quality page content
Your content forms the heart of your web page. It tells the engine and the customers about your brand and business. Instead of putting some fancy words and phrases or making it too difficult to read with Oxford-worthy diction, concentrate on how to maximize the reach of your content to customers. Begin by simply searching for relevant keywords or topics. A great way to do this is by keeping an eye on your competition. Conduct a keyword search on Google as well from your competitor’s content.
Also, ensure that your content is expertise in one particular genre. This will remove any confusion for the consumers. Your content can revolve around consideration, awareness, decisions, or more. Broadly dividing into these topics, check what your content is talking about, like the product demos, buyer’s guide, or blog posts and videos. This will help the audience to navigate through your content. Make sure to add engaging visual content, short and long keywords, and a shareable link.
2. Page Titles
The intuitive response in the first two seconds of your audience determines whether they will stay on your page or not. You can ensure this by giving attractive page titles. For example, if there are two-page titles like ‘The ultimate guide to SEO’ or ‘What is SEO,’ which one will you get attracted to more? Most of us will choose the first one. Instead of emphasizing giving attention to giving academic answers, make an appealing approach to the consumers.
Using words like an ultimate, best, one-stop guide, or using numbers like top 5 or top 7 helps in attracting information by giving them an outlook of what exactly they want. No one is interested in reading long books on your web page, so by including catchy titles, you’re saving a lot of time for the customers.
3. Headers
Headers are the headings you see at the top of a new paragraph. Putting different headers on different paragraphs helps consumers in navigating the content. This also helps the search engines distinguish between what part of the content is relevant and which is not. Incorporate different keywords in your headers and choose new titles. Make use of H2 for new paragraphs. Make sure that the headings are not long and give you information on-point.
4. Meta Descriptions
Meta descriptions refer to the short page descriptions you see below the title of the page. A good Meta description is the one that is kept under 160 characters, uses the entire keyword, uses compelling sentences, and avoids any alphanumeric characters. A Meta description is like a starter. If the starters are good, you will know that the main course will also be good and so you take the whole course. Similarly, if the Meta description is good, you will be compelled to read the whole article.
5. Image Alt-Text
Images are yet another and most important aspect while writing something new. Adding alt-text to your images is like image-SEO. This alt-text helps the computers and search engines to search and rank your articles. The consumers may discover the site through images. Make the image alt-text descriptive, specific, and shorter than 125 characters. Make the content relatable to the broader page content.
6. Internal Linking
Internal linking refers to the process of linking other helpful and relevant pages on your website with the content. From the perspective of on-page SEO, adding internal links will send the readers to other pages on the website and keep them longer on your web page, thus giving Google a better analysis of your page. Google thus, absorbs more information about the website and ranks it higher on the search engine.
7. Mobile Responsiveness
Is your site customized for mobile users, or is it just accessible through PCs? Ensuring that the site is optimized for faster mobile speeds is very important. And so, it becomes important that you look for a website host who provides a more suitable site design, theme, and content layout which is readable by the users of mobile services too. You can use Google’s mobile-friendly tool to check if your site is ready for mobile users or not.
8. Site Speed
This is probably the most important aspect when it comes to SEO. Gone are the days when it took even 4-5 seconds to operate a site; now, some web pages are accessible in just a blink of an eye. The priority of Google is the customers. If your site is not able to give a desirable experience to the customers, it is of no use. If your site works slowly, it is possible that the customers won’t stick around for long. You can use Google Insight tools to test the speed of your page and correct it accordingly.
9. External Links
When you link your article with external links, it helps Google to know that the page is trustworthy and credible. Linking to credible and trustworthy sources is very important. This helps in increasing the insights on your page and makes the web page well referenced. You can do this on public sites or by asking for content from other web pages.
10. Keywords
Since we have talked about keywords above, just to summarize, using keywords helps Google to contact your web page easier. You should include keywords in the URL, headers, and the beginning of the article. This will unforeseen any confusion and will help your articles reach a bigger audience.
Conclusion
After paying attention to these points, the next important point is to make sure that you read the webpage from the perspective of the customer. You should look for possible changes according to customer requirements and convenience. Check if the website has the name correct, the content is easily readable, the images are aligned properly, and if the reason why you click on the link is fulfilled. This will give you a broader output on where you have been going wrong and enable any amendments. So, the next time you spend hours pressurizing your brain over SEO, try inculcating some of these tips.
