Quevos are low-calorie and high-protein chips that have 8 grams of protein per bag, 4 grams of fiber and less than 10 net carbs. They are made with wholesome ingredients, like egg whites, avocado oil and chia seeds. They are gluten free, grain free and keto friendly with no artificial flavors or preservatives.
The idea for Quevos came from Zack Schreier, who noticed the crunchy bits of egg whites that are left over when he cooks eggs. He and his friend Nick decided to try making a chip out of those leftovers. The result was Quevos, a crunchy snack that has the crunch of potato chips and the taste of an omelette.
To promote his new product, Schreier turned to influencer marketing, a strategy that’s becoming more and more common among snack companies. Influencers use their massive networks of followers to create engaging content that promotes the product and drives interest. This approach can boost brand awareness and sales, which is exactly what happened with Quevos.
To date, Quevos has sold out of its first batch of 15,000 bags without spending any money on advertising. To keep the momentum going, it’s introducing new flavors and plans to expand into local stores. Currently, the product can be purchased online and at select brick-and-mortar locations like Freshii, Hyde Park Produce, campus shops and coffee bars, as well as gyms and health shops. Schreier hopes to see Quevos in many more places soon as the company continues iterating and eyes a planned Kickstarter campaign.