At the initial stages of the existence of any website webmaster (or owner) should take care of two things. The first is the choice of reliable hosting with a high uptime rate. It should be as close to 99.99%, as at all possible. As of this in the future will depend on the ratings of the website in search and advertising systems. The second thing to take care of - ensuring constant and quality monitoring. Ideally, it should be fully automated. This approach will allow the webmaster to respond quickly to any possible problems that may arise in the process. Including problems that may decrease the website's uptime.
What is uptime and why is it important
Uptime, in fact, is the amount of time a server is up and available to the Internet from the time it goes live. It is a constantly changing value and is measured as a percentage. Uptime is calculated as the ratio of total server uptime to downtime, that is the time a server is unavailable. However, in most cases the term "uptime" is not so much understood as the time of uninterrupted server operation as the time of uninterrupted availability of a web resource for users. And it is under this definition, as a rule, search engines and advertising systems perceive websites' uptime.
For search engines and ad engines, uptime is critical. For such systems it is a kind of indicator of the reliability of the website. Which, in principle, is logical. Since the average Internet user has nothing more important than the ability to access websites around the clock and without problems. Therefore, the owner of the website, as well as the webmaster, it is crucial to keep the up time as high as possible. This will avoid a downgrade in advertising and search engines. And thus will avoid reputational and financial losses, as well as churn of the audience of the website.
For the above reasons, the webmaster must keep the website and the server on which it is located under constant monitoring. However, it is also important to consider not only the website's up-time and related metrics. The website as a whole must be fully monitored. And the more complex the website and the wider its audience, the more diagnostic tools will have to be used. Therefore it is important for the webmaster to find the best approach to website monitoring.
What is website monitoring and why is it important
Website monitoring, in the general sense of the term, is a set of regular diagnostic procedures aimed at identifying problems with the website as soon as possible. In most cases, website monitoring, as it is known to less experienced webmasters and novice website owners, involves the use of a whole set of tools on an ongoing basis. At the same time, experienced webmasters usually advise to apply to these tools only for detailed self-diagnostics. They prefer to trust basic and advanced monitoring systems such as functional website uptime monitoring host-tracker service. Because it saves effort and time by working with all of the routine procedures and notifying the webmaster in case of emergencies.
Such an approach is the most appropriate, because website monitoring requires constant attention. Otherwise, there is a serious risk of not noticing the emergence of a problem or any errors. In turn, the automation of website monitoring allows you to exclude the human factor from the routine work. And it greatly increases the speed and efficiency of troubleshooting. This positively affects the maintenance of uptime, as well as serviceability and performance of the website as a whole. That allows you to avoid reputational and financial losses, as well as minimize the damage to the website's rankings in search and advertising systems.
If we talk about why monitoring is critical, regardless of the complexity of the website or the stage of its operation, it is worth clarifying one simple thing. No website owner does not want to lose money, time, effort and reputation. And certainly no website owner does not want to lose users, that is, potential customers. And if you do not take the time to monitor the Web site, as has already been mentioned several times, you can suffer serious losses. On all of the above items. In addition, this will also add problems with search engine rankings and advertising engines.
Best website monitoring toolkit to work with
If we talk about what services to monitor websites are the best to use in order to achieve maximum efficiency, it is worth paying attention to HostTracker. It is one of the best in this niche as it offers not only a wide range of tools. In this case, testing the functionality of the various functions of this service is possible not only without prior payment, but even without registering on the platform. For example, tool ping check host-tracker.com/en/ic/ping-test, as well as tracing and a number of other services, are available even without registration. However, registering with HostTracker will allow you to independently test the widest functionality available on this monitoring platform.
Registration will automatically activate a 30-day trial period, which is not functionally limited. You won't even need to enter your payment information. However, the user will get full access to all functions, starting with basic website or server availability checks. And ending with all sorts of database diagnostics, content verification and validation, and server hardware monitoring. The webmaster will also have access to means of checking the blacklists at the www.host-tracker.com/en/ic/dnsbl-check, which will allow him to avoid the blacklisting of the website. Or quickly remove the website from them, which is especially important for shared hosting users.
As a functional addition to the full logging of the results of all tests and checks, the HostTracker service also uses a quick notification system. And it is not just a messenger belonging to the platform. This is a fully functional and fully customizable service that will notify the webmaster of problems. This system can work not only with local messengers. Also the system can send an SMS. Or even make a call to alert the webmaster about the situation.
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