Skechers Shape Up Review

May 23, 2023
David Sunnyside

sketchers shape up review

When it comes to the hype over "toning shoes," Skechers got its foot in its mouth, says the Federal Trade Commission. The agency gave the shoe company a $40 million reality check to settle charges that it deceptively claimed its Shape-ups and Resistance Runner sneakers would tone muscles while helping people lose weight.

The FTC complaint alleges that in ads for the shoes, Skechers touted a study by chiropractor Dr. Steven Gautreau that supposedly supported the claims about the shoes' benefits. But the ad failed to disclose that the doctor is married to a Skechers marketing executive and that the company paid him to conduct the study.

The FTC complaint also alleged that Skechers made false claims about a YouTube account for NFL great Joe Montana that was supposed to support the claim about the Shape-ups. The fake account has fewer than 25 subscribers. The product's sales are mainly driven by impulse buyers who make their purchases without any based reason.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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