Social Media Is Essential for a Startup: 4 Reasons

February 8, 2023
Natalie Thorburn

Source: Pexels

In the year 2023, you’ll hardly find any business that doesn’t have some form of social media account. Social media comes in many forms such as blogs, YouTube, Facebook, and Instagram. There’s a wide variety that can cater to different kinds of businesses, ensuring your business has a place online.

It’s not an exaggeration when marketing firm startups say that social media is a necessity. Any agency for startups can see how important social media is for any business, big or small. It’s what can make or break your brand, and determines whether it’s able to compete. After all, since the pandemic, social media marketing is what kept some businesses afloat. Even more so, it catapulted other businesses way ahead of their competitors.

Hence, we will talk about how social media did that and how it can be beneficial for startups. What is all the buzz around social media about and just how many people use it? How big of an influence does it have on businesses and different industries?

Startup Digital Marketing Agencies: Reasons to Use Social Media

Source: Pexels

Better Branding Services for Startups

A business’s brand is essential to its success, especially for startups that run on limited funds. It’s absolutely important to build an impressionable brand so your next ideas will gain more attention. Branding for startups is the start of the big break you’re looking for. And what better way to do it than to consult branding services for startups and other professionals?

After establishing your brand, you also need to consider its visibility online and social media solves that. One post can reach thousands of people, possibly millions, depending on the algorithm. You only need to invest time during the week to keep updating your page. That way, your brand will become more visible and have more impact on your target audience.

Social media platforms have an algorithm where you’ll appear in other newsfeeds if you’re consistent. A page that consistently posts content will be deemed a reliable and recommended page by the platform. This means they’re likely to endorse your content on other newsfeeds and reach more prospects.

Marketing Firm Startups Say It’s Cost-Effective

Social media has few financial demands when you want to use it for marketing purposes. You’ll need to pay if you’re going to use their platform for paid advertisement. But the initial registration is free and some platforms offer a paid plan with great benefits. However, it’s not necessary to avail of it either because the basic features are often enough early on.

If you do decide to go for a paid advertisement plan, agencies for startups recommend starting small. It’s like an experimentation period so you’ll know what are the best advertising methods for your brand. Once you figure out what works and what doesn’t, you can dedicate a budget for it. That way, you’ll have a good return on investment (ROI) from using social media as a marketing strategy.

It Builds and Boosts Brand Loyalty

Social media is a great place to build and boost brand loyalty because of a few factors. The first is the “follower” system in every platform where prospects and clients can follow your page. Doing so ensures that they’re notified of any posts you make regarding the brand. They’ll be the first to know and the first to share any of your updates or new products on their profiles.

While that increases your reach further, it also shows that loyal clients will stay in touch. Another aspect that helps boost brand loyalty is partnering with influencers on social media. Every platform has its online celebrity that hundreds of thousands follow because of its content.

An excellent strategy startup marketing firms recommend is to partner with an influencer to help market your brand. That way, you’re borrowing their reputation and brand loyalty to grow your own. If it’s a successful partnership, you can keep them as a contact for future collaborations. Their followers will know that you’re someone their celebrity endorses and start following you as well.

It Improves Customer Engagement

Social media is a place of engagement and interaction with others, whether it’s for marketing or not. In terms of business, social media bridges the gap between entrepreneurs and consumers. Manufacturers and staff members can interact with clients who comment on the posts. It goes beyond mere customer service via private messages or calls.

You can also engage customers by posting articles, trivia, tips, and new information. These are all valuable pieces of information that can intrigue customers and improve your authority. What we mean by this is that your expertise in the field will shine as you share these pieces of information with them. It’s not about giving away the trick of your trade, but showing how well you know your industry and the trends going on.

As a startup, you’d want to be viewed as an expert and you can compete with established brands. Customer engagement is a great way of establishing that image and proving your point. You can show others that you can be a valuable asset for less than the cost required by established brands.


Startup marketing firms will all agree that businesses nowadays need social media marketing. It helps them gain relevance in a world where everyone is busy looking at their phones and computers. They become easily noticeable when they pop up in search results or social media ads. While traditional marketing strategies have their merit, social media marketing has great advantages.

Those advantages are especially beneficial to startups that have more financial constraints. They can’t just assign a huge budget for marketing campaigns that can be more loss than it’s worth. However, marketing services for startups point out how it’s a more cost-effective option. Entrepreneurs are able to grow their brand and customer base without needing to spend too much on marketing.

They can invest in paid advertisement plans on social media platforms to gain further reach. Their prospects and clients can follow their page for any updates, blog posts, and other interesting content. Social media is a bridge that enables you to connect with your audience, making business more personal.


How effective are videos on social media platforms?

They are highly effective and must be included in your social media strategies. Every social media platform supports video assets, like TikTok, YouTube, and Instagram. Businesses commonly use video marketing to boost their brand awareness and sales by means of online video making with the help of video creation & editing tools.

What issues do social media marketing plans commonly encounter?

It’s common for any startup to fail to curate content that’s specific to each platform they’re using. It’s convenient to just cross-post on Facebook and Instagram, but your posts need to be optimized. Each platform is known for its specialty so you need to make good use of that.

How often should you post on your social media account?

You only need to post at least twice a week on most social media platforms. However, there are exceptions like Twitter and Pinterest where you need to post more frequently. You can also utilize their “Stories” feature to post something that lasts for 24hrs.


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