Local SEO is a strategy that helps real estate agents rank higher in search engine result pages (SERPs) for relevant local keywords. It also helps drive traffic, inquiries, and sales.
Building a website, optimizing it with keywords, and managing business listings like Google's GMB are all critical aspects of local SEO. You can also use citations to grow your local SEO, such as submitting information to directories and review websites.
Increased Traffic
When users search with local intent, Google considers their location and lists geographically tuned results. For real estate agents, ranking high on local-intent searches can lead to more website clicks, calls, and messages from potential clients. Your real estate in SEO must be up to speed to ensure you're getting in front of people looking to buy and sell properties.
A key aspect of local SEO is using targeted keywords relevant to your local audience. To find out what phrases your target audience are searching for, you can search Google's Keyword Planner. This tool will allow you to see popular phrases, how much competition there is, and the average cost per click.
Another factor influencing local SEO is the number and quality of online reviews. The more positive online reviews a business has, the higher it ranks on Google. This demonstrates that a company is trustworthy and provides an excellent customer experience.
Other factors that influence local SEO include on-site optimization and backlinks. On-site optimization includes:
- Ensuring that your NAP (name, address, phone number) is consistent across the web.
- Claiming and managing your Google Business Profile.
- Optimizing your website for mobile devices.
Backlinks are also important because they help to demonstrate to search engines that your site is authoritative in its subject matter and should be ranked highly.
Increased Leads
A robust local SEO strategy can help real estate agents, and brokers increase their web visibility. This leads to more inquiries, potential clients, and sales. Promoting your business and services is cost-effective and worth the investment.
A solid local SEO strategy includes optimizing your website and business listings on search engines like Google, Bing, and Yahoo. It also involves creating engaging and relevant content that speaks to the needs and wants of your target audience. This can include blog posts, infographics, videos, podcasts, and more. Creating relevant and engaging content increases your chances of getting inbound links from other websites and generating organic traffic.
Another important aspect of local SEO is ensuring your business's NAP (name, address, and phone number) is consistent across the web. In addition, it's a good idea to claim and manage your business listing on popular directories like Google Business Profile, Yelp, Zillow, Yellow Pages, ActiveRain, and more. Local citations and links to your business on third-party websites are essential to a solid regional SEO strategy.
Finally, regularly acquiring new online reviews for your business is a good idea. A steady influx of positive reviews can significantly improve your online reputation and boost your Google ranking.
Increased Conversions
A strong Local SEO presence can increase the number of calls and in-person visits to your real estate agency. By incorporating proper local long-tail keywords, optimizing your website's content, and using Google My Business optimization techniques, you can maximize your chances of getting in front of potential clients.
Search engine users are particular when searching for products/services, so using local keywords most relevant to your target audience is essential. A tool like Ubersuggest can help you find the most relevant keywords for your niche and target market. Once you have the correct keyword list, it's time to start creating content. You can optimize your website's pages by integrating the relevant keywords throughout the text in an organic way. You can also create blogs and video content relevant to your local target audience, such as a "what to look for in a new home" guide.
In addition, you can optimize your Google Business Profile to ensure that your information is accurate and consistent online. This will boost your visibility on Google Maps and result in more calls and in-person visits to your business. Moreover, your reputation as an expert in the real estate field can be further boosted by integrating positive customer reviews on your Google Business Profile and other relevant websites.
Increased Sales
Local SEO is a crucial marketing strategy for real estate agents and firms because it helps you target people looking to buy or sell properties in your area. This enables you to reduce the competition from international and national companies and increase your chances of converting visitors into leads and customers.
The best way to optimize your website for local SEO is to create high-quality content that answers search queries helpfully and engagingly. This can be in the form of blog posts, videos, podcasts, or animations. You can also use tools like Ahrefs to check if your on-page signals are consistent across the web, as this is another critical ranking factor for local SEO.
An active social media presence is also a great way to drive traffic and leads and boost your reputation. You can also build your local citations by submitting your business information to online directories and review sites. This will help you to rank higher on search engine results pages (SERPs) and increase your visibility.
In addition, you can promote your services through other websites by creating high-quality links and guest posting on blogs and industry forums. This will increase your authority, trust, and credibility among users and search engines. It would help if you also focused on regularly acquiring new online reviews, as they play a significant role in consumer decision-making.
