You may be looking forward to a more sedate 2024 if you find it difficult to keep up with the historically fast rate of technological advancement in 2023.
This year's biggest innovation was the widespread use of generative AI, which caught many companies off guard and completely changed how we use and interact with technology.
As we prepare for a new year, there is a growing consensus that things won't move this slowly again. Experts from a variety of fields share their opinions below.
The CEO of RSA, Rohit Ghai, reminds us just in time that cybersecurity will face a greater threat from artificial intelligence by 2024. This year, researchers showed how AI could create polymorphic malware, which can change in appearance and signature over time. Cybersecurity teams will likely confront more and better-targeted threats than ever before as threat actors will develop better scripts to automate attacks as AI models consume more data.
But Ghai also notes that there is some positive news. He thinks that by 2024, AI will contribute to more robust, intelligent, and efficient cybersecurity. We require assistance. Threat actors are identifying the openings left by an expanding attack surface because there are more people, devices, entitlements, and environments to protect than ever before.
The coarse-grained approximations that administrators use to handle identity, authentication, and access at scale cause many of those gaps. Admins will overprovision accounts from the beginning or keep access longer than necessary for users to carry out their responsibilities rather than hindering users.
Humans cannot constantly change users' rights and permissions. AI, however, can. Unlike humans, AI gets better with more data as it picks up on user behavior and organizational context. AI can make the precise judgment calls required to go toward zero-trust architecture and adjust to contemporary threats.
The application of AI to assess entitlements, usage patterns, and authentication requests has shown a lot of promise. According to Ghai, those AI-powered skills will be essential to an organization's cybersecurity infrastructure.
According to Accenture Song's global head of innovation and sustainability, Mark Curtis, generative AI will keep being used in all digital interfaces. By doing this, internet functionality will be upgraded from informational to intelligent, giving users a more personalized experience rather than a transactional one.
Curtis thinks the brand and the consumer will gain from this interaction since the latter will feel more relevant and understood than ever. With this additional knowledge, brands can create hyper-personalized goods, experiences, and services. Accenture's Life Trends survey supported this point, revealing that more than 30% of participants expressed enthusiasm for conversational responses instead of traditional Internet search results.
Chief technology officer Yao Morin of JLL, a multinational commercial real estate and investment management firm, thinks that in 2024, artificial intelligence—especially generative AI—will still be a major factor in the digital transformation of the commercial real estate industry. She also anticipates more sophisticated AR/VR solutions that support both in-office and remote collaboration since hybrid work is here to stay.
According to a recent JLL poll of real estate investors and occupiers, the most popular technology to adopt next is for in-office collaboration, with health and wellbeing solutions coming in second. Business executives have already stated that they will pay more for workplaces with cutting-edge technology. Thus, more artificial intelligence (AI) solutions and other cutting-edge technologies will probably be implemented to boost building efficiency and make the workplace smart.
As more companies adopt data science and modeling tools to analyze energy use, occupancy, and financial costs across buildings and locations, we anticipate seeing more businesses invest in energy and emissions management technology in the upcoming year as they compete to net zero. After all, in addition to the deliberate decarbonization benefits, increases in sustainability measures immediately correspond to higher income and improved commercial decision-making.
Teradata's chief product officer, Hillary Ashton, believes that GenAI will significantly increase productivity, particularly in software and technology. She believes 2024 will be the year of discussions on ethical AI, general artificial intelligence, and what it means to be human center.
According to Aston, traditional business intelligence will become less important and more focused on AI-driven customer experiences, as we can see today, i.e, White Label Crypto Cards and NFTs. He also sees a resurgence of interest in IoT due to AI developments that improve capabilities and make robots considerably more effective and nearly sentient. Furthermore, she believes that in the upcoming year, cybersecurity will play a crucial yet extremely difficult role in enterprises.
The one thing we can be certain of as we look ahead to 2024 is that change will continue.
However, we can ensure that this unrelenting forward motion takes us toward an inclusive, safe, sustainable, and technologically sophisticated future.
Committing to responsible innovation and welcoming these changes with optimism can create a future to everyone's advantage.