Using Memes in Your Marketing Strategy

January 8, 2024
David Sunnyside

When most people hear the word “meme,” they instantly think of those funny images and videos that are so easily shared on social media. From Michael Jordan crying to a dancing baby to the classic Drake fist pump, memes are often seen as a light-hearted way to relieve stress and make people laugh. However, what many don’t realize is that these little images and videos can actually be a powerful marketing tool.

While most of us take the easy route and share whatever meme we see, the truth is that there is a lot more to this viral phenomenon than meets the eye. As a medium, memes represent our cultural moment, and analyzing them can help you understand how our society functions and what is currently trending. They also shrink complex issues into easy-to-understand snapshots and can even change your perspective on certain topics.

So, why do we love to share these little snapshots of our daily lives? It’s because they give us a sense of belonging and are a form of communication that isn’t restricted to language or geographic boundaries. Furthermore, they are a form of art that shares characteristics with folk and pop art movements of the past, such as local production materials, low-brow aesthetics, and collective ownership.

When it comes to using memes in your marketing strategy, it’s important that you edit them so they relate back to your business and products. Otherwise, your meme will be confusing for your followers and may not have the same impact. Luckily, there are some simple rules that you can follow to avoid this from happening.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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