HBO is a premium cable network that was created in 1972 by Time Inc. It was originally referred to as The Green Channel, but it became HBO not too long after. Its original focus was on showing movies and had no other content in its initial launch. The company soon started producing their own shows, such as The Sopranos and The Wire. These programs were groundbreaking in their storylines and content. They also made a huge impact on the entertainment industry.
In the early 2000s, the network began to create more miniseries and other programming, such as the critically acclaimed Band of Brothers (2001-2007) and John Adams (2008). Then in 2010 the HBO Go streaming service was launched, and it continues to grow today. It has earned 90 Emmy nominations and won 19 awards, making it the most nominated and winning network in television history.
In addition to movies and original series, HBO also offers several sports-focused channels and specials. Its movie lineup typically occupies 14 to 18 hours a day on its main and select multiplex channels, with additional movie airtime on HBO2. HBO also has a number of short films that have been branded as HBO Comedy Shorts, and a set of live action and animated intermission shorts shown primarily before family-oriented movies.
In 2020, HBO Max was created, an enhanced streaming service that combines all of the traditional HBO content with a large collection of movies and shows from WarnerMedia. The new logo for HBO Max features the HBO logo in a multicolor rectangle that sits atop the word “max” in all lowercase font.