What Does it Take to Be a Digital Leader?

September 11, 2023
David Sunnyside

Digital leadership is all about using digital technology to create competitive advantage for your organisation. This could be in the form of developing new digital products and services, improving digital customer experiences or driving operational efficiency through the use of technologies such as cloud computing and artificial intelligence (AI). Leaders who are digitally savvy understand how to harness these opportunities and have a clear strategy for doing so. A great example of a digitally savvy leader is Satya Nadella, CEO of Microsoft, who has been instrumental in transforming the company from being a software developer to a global cloud computing and AI powerhouse.

To be a digitally savvy leader you need to be visionary and be able to imagine new possibilities for your organisation. You also need to be innovative and not afraid to take risks. You must be able to communicate your vision of the future for your organisation in a way that inspires others to buy into it and work towards making it a reality. You need to be a collaborative leader who is not only able to collaborate with others in person but also online across geographical and cultural boundaries. This is particularly important as more and more work is done through team collaboration, whether it be virtual or face to face.

Most importantly, you need to operate within a digital transformation framework that ensures your organisation can move at the pace required to thrive in today’s fast-paced and constantly changing environment. At Ionology we have developed the world’s only peer reviewed digital transformation framework that provides leaders with a ‘golden thread’ to join up strategy, structure, culture, communication and capabilities to maximise your organisation’s digital potential.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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