What Does Opt Mean in Text?

February 29, 2024
David Sunnyside

When it comes to SMS text message marketing, the term "opt-in" has a specific meaning. As stipulated by the Telephone Consumer Protection Act (TCPA), it's illegal to send promotional texts to customers without first getting their permission to do so. To help businesses avoid legal trouble and ensure long-term results from their text messaging campaigns, it's important to understand what opt-in means in text and how businesses can gather this essential information.

Getting opt-in consent isn't just the right thing to do, it's also the most effective way to market your business via SMS. Without it, your messages may be considered spam and subject to hefty fines by the TCPA and mobile carriers. Moreover, the only way to know whether your audience is actually interested in your promotions is to make sure that they voluntarily sign up.

To gain the necessary consent, businesses can advertise a SMS opt in keyword on their websites, email newsletters, social media channels, and more. Upon entering this special code, the customer agrees to receive promotional texts from the business. Then, the business can add this customer's phone number to their database.

Another option is to use a web chat widget on your website that allows users to enter their phone numbers to receive your texts. This can be an excellent option if you have a small, targeted list of potential customers that you want to reach quickly. As a bonus, you can even include an opt-out key so that people who don't wish to receive your text messages can be removed from your list immediately.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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