What is a Would Meme?

January 20, 2024
David Sunnyside

The term would meme was originally coined in 1976 by evolutionary biologist Richard Dawkins in his book The Selfish Gene. Dawkins used the word to refer to a unit of cultural information spread by imitation, much as genes are transmitted and replicated. He argued that memes play a crucial role in human culture and society.

Memes can be communicated through a variety of channels, including books, conversation, television, e-mail, and the Internet. They typically take the form of a recognizable image or video paired with a caption or phrase. Some of the most popular memes are based on pop culture, while others reflect social or political events. In the Internet age, memes often spread quickly and are easily shared.

Using a branded meme can be an effective way for businesses to connect with their audience online. However, it is important to consider the audience's sense of humor and avoid posting any memes that may be offensive or insensitive. Additionally, it is a good idea to limit the number of memes posted on a company's social media account so as not to overwhelm followers.

The concept of memes is a central part of the philosophy of cybernetics, a school of thought that applies the principles of computer science to human behavior and communication. A key aspect of this theory is the notion of the "meme machine," which is a mechanism that can analyze, understand, and predict how a meme will evolve within a particular medium. However, this concept is still evolving and has not yet been fully incorporated into mainstream computer science.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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