Hanesbrands, a leading apparel manufacturer, has launched a line of men’s socks and underwear featuring FreshIQ advanced odor protection technology. The new line will be available in stores and online under the Hanes brand and at retailers including Wal-Mart, Target, Kohl’s and J.C. Penney. The apparel maker’s launch of the FreshIQ technology was supported by a digital campaign called ‘End the Smellfie’.
What is Fresh IQ Technology?
The FreshIQ technology is a chemical-free, antimicrobial treatment that prevents and controls the growth of bacteria which can cause unpleasant odor. This is accomplished by a combination of physical inhibiting and a patented formula. The technology can be applied to textiles such as cotton, polyester, and nylon. The treatment is applied to yarns or finished fabrics during the manufacturing process, or on a piece of garment after it is made.
