What is Frustration Free Packaging?

November 24, 2023
David Sunnyside

Frustration free packaging prioritizes user experience, cost-effectiveness, safety, and sustainability. Frustration-free packaging makes it easy for customers to open items without having to struggle with tape, scissors, and elaborate casings that often lead to paper cuts and wounds. It’s also more durable and environmentally friendly than traditional packaging.

Getting your product into frustration free packaging is not as difficult as it sounds. You must prep your product for shipping, make sure it is easy to open, and submit an application. You also need to have your products independently tested by the International Safe Transit Association (ISTA). If you pass, Amazon will award you with their “certified frustration free” program logo.

The benefit to sellers is that this streamlined packaging helps them cut down on costs, waste, and excess materials, which will ultimately lower their shipping costs. It’s also good for the environment, since it utilizes less plastic and cardboard than standard packaging, and there are zero wire ties or clamshell casings.

Having your product packaged in frustration-free packaging also increases customer satisfaction. Customers are not only less likely to receive a package full of frustration-inducing garbage, but they’re more likely to prefer a store that offers this option over one that does not. As more consumers begin to shop online, retailers that offer frustration-free packaging will gain a competitive edge over those that don’t.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram