What is Technology Enablement?

September 11, 2023
David Sunnyside

Providing employees with tools that empower them to work smarter and faster is essential to driving business growth and success. Technology enablement ensures that modern systems, software and technologies align with company goals and allow for streamlined operations and data-driven decision-making. This strategy directly impacts the bottom line and can help companies grow 58% faster than those who don’t employ emerging innovations.

The tech-enablement process requires a dedicated team with the expertise to drive change, educate users on the value of new technology and processes, and provide ongoing support and guidance. While this can be challenging, businesses that invest in the technology-enablement process experience higher ROI and have a greater impact on their bottom line.

Technical marketing is a critical component of tech enablement, especially when targeting a highly technical audience of software engineers and developers. It takes a different approach to traditional marketing and involves hands-on product education and training that helps users harness the full potential of your solution.

Tech enablement can be expensive and often requires an up-front investment to implement, train, and maintain your new solutions. This is one of the key challenges with tech-enablement initiatives and why it’s important to carefully plan and budget for these projects so they deliver on expected outcomes.

Introducing a new technology may also trigger resistance to change from some of your employees. This is why it’s important to invest in a tech enablement program that includes proactive change management strategies and employee training. It’s also a good idea to monitor user adoption metrics like customer satisfaction scores, churn, or time spent on the platform to understand how to optimize your solutions for maximum benefit and return on investment.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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