What is the Verizon Capture App?

August 19, 2023
David Sunnyside

The Verizon capture app is a powerful tool used by businesses that seek deeper insights into customer behaviors online. However, like any technology that collects user data, it raises privacy concerns and needs to be handled with care.

Verizon has been reaching out to users that were unwittingly enrolled in their Custom Experience or Custom Experience Plus program, alerting them of the option to opt-out. But the company’s terms state that it still collects and analyzes web and app usage data, as well as device locations and Customer Proprietary Network Information (CPNI) such as the phone numbers you call and those who call you, and the times of your calls.

It also claims to use this information for “to improve, personalize, and optimize Verizon services, offers, programs, and experiences.” It says it does this by analyzing patterns in your data, identifying trends, and providing insights.

As a bonus, Capture is integrated with Smarsh Enterprise Archive – an immutable and context-aware content store that captures text messages directly from Verizon and Verizon OneTalk for easier, faster, more effective search, supervision and e-discovery. This ensures the integrity of the content while preserving its full message type context and provides end-to-end security, whether in transit or at rest.

If you’re having trouble with the Verizon capture app, try closing and opening the app again, restarting your device, or turning off wifi if that’s an issue. You can also visit the official Google Play Store for Android or iTunes App Page for iPhone to see if there are any known issues listed.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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