Just when you thought Facebook couldn’t possibly get any more creepy, Verizon is now tracking everything you do on its network unless you opt out. The telecommunications giant has been using a data collection tool called Verizon Capture to track web browsing and mobile app usage habits. It also uses a similar program, rebranded as Custom Experience Plus, to track the content of calls, texts and emails.
The programs collect a wide array of information, including your IP address, location and the type of device used. It analyzes this data to identify patterns and trends and create personalized experiences for users. It can be used for everything from improving website navigation to fine-tuning apps and generating better marketing campaigns.
But, it’s important to remember that the data collected is private and should be protected with strict privacy policies. It’s also crucial that companies that use this type of tool communicate clearly with their users about what is being tracked and why.
This month, Verizon began reaching out to customers that had been unwittingly enrolled in the programs. It provided a link to an informational page that provides details about the programs and how to opt out.
Verizon is a leading provider of telecommunications and related services in the US. Its customers include individuals, small to mid-sized businesses and major multinational corporations. Verizon offers a variety of communications and entertainment products and services, including wireless and wireline telecommunications, business telephony, Internet access, television and video programming, and equipment leasing.