When people think of second-hand goods and bargain prices on household products, the first name that often comes to mind is eBay. One of the most popular online ecommerce platforms, eBay connects buyers and sellers globally. It generates revenue from transaction fees, marketing services and advertising on its platform. It also makes money through its ownership of PayPal, StubHub, and eBay Stores.
This year, eBay Open 2022 will be a hybrid event to connect, educate and inspire its seller community. Taking place largely online along with three in-person eBay Open Studio events, thousands of sellers are expected to join the conference.
Keynote sessions, training and category sessions, workshops, a live marketplace, and curated experiences are all on the agenda. Using the eBay Open website’s agenda tool, you can personalise your experience and select which sessions are most relevant to your business goals. You can even build your own schedule to help you manage your time efficiently and maximise the value of your attendance.
As of Q3 2023, more than half of all eBay transactions involved a mobile device (eBay, 2023). With this in mind, it’s crucial that your online store is optimised for mobile users and that you take steps to improve the user experience.
eBay’s top product categories include electronics, clothing and accessories, automobiles, and health and beauty. With 1.7 billion listings, these are the most profitable product areas on the site, followed by home and garden and jewelry. However, you’re likely to find more success by focusing on niche markets that will allow you to stand out from the competition and build brand loyalty among your customers.