Where Does Chef Reactions Work?

July 16, 2023
David Sunnyside

The TikTok star whose deadpan responses to other people's cooking videos have taken the app by storm has signed with WME. The classically-trained chef will use his new representation to expand his platform beyond the app, the company tells Tubefilter. Chef Reactions has amassed a cult following by sitting through the internet's worst recipes, including toilet pasta and SpaghettiOs pie, so viewers don't have to suffer them alone. His videos have given rise to a rage-bait economy on the app, where other creators stitch together videos of chefs making horrible food in order to attract more views of their own.

The culinary artist formerly known as Chef Reactions has a side of sarcasm and an extra salt allergy, and his monotone voice and poker face are key components to the videos that have brought him acclaim and a large following on social media. His latest video, in which he reviews a homemade'spaghetti soup' made from beets and potatoes, has drawn over four million likes.

Whether you are roasting coffee or cacao beans, baking bread, brewing different types of beer, searing a fish like halibut, or browning your favorite meats, the complex chemical reaction known as the Maillard reaction is responsible for those appealing golden-brown colors and rich aromas that make these foods and drinks so appetizing. The reaction was named after 1912 French chemist Louis Camille Maillard, and it is considered "cooking alchemy" that curates pungent flavors, vibrant colors, and a delicious crisp.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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