Under towering palm trees, the worlds of digital content and reality converged last week in Anaheim for VidCon 2023. Thousands of creators, industry insiders and devoted fans gathered for three non-stop days of panels and parties. While the Anaheim Convention Center was packed with thought-provoking conversations, the featured creator hotel at the Hyatt Regency was where the real fun happened. From TikTok’s creator galaxy to YouTube’s groovy indoor/outdoor gathering and Instagram’s wild retro hideaway, the brand lounges took guests to new depths.
The main theme at VidCon was how creators are building platforms that embrace their authentic selves. TikTok creators like Alexzi Girma, joelbervell, and shoelover99 talked about how they are leading with their hearts and minds. Meanwhile, top YouTubers like Jellysmack’s Amber Tarshis, DangMattSmith, and Therealtati shared a lot of laughs and their secrets to success on the platform.
Another big theme at VidCon 2023 was how fame is no longer reserved only for Hollywood actors. Featured creators are becoming celebrities in their own right, and brands need to adapt to this shift. YouTubers like Therealtati and joelbervell discussed how they’re taking control of their own lives by defining their own definition of success.
VidCon is the largest annual event for online video creators and their fans. The conference offers a variety of panels, workshops and meet-and-greets with the stars of social media. VidCon also hosts an exhibition hall with a variety of brands, production companies and technology companies.