If you're the parent of a pre-teen or teenager, chances are they've been asking you to pick up some Prime. They may mean the new drinks launched by YouTube influencers KSI and Logan Paul or perhaps the newest drink drops such as Glowberry or Prime Energy.
The beverage company has quickly gained traction and popularity since its initial launch in 2022. The brand says it was created to "fill the void where great taste meets function." Prime has become the official sports drink of FC Bayern Munich, Arsenal and UFC and recently featured in a Super Bowl commercial. It's made by Louisville-based Congo Brands.
While Gatorade replenishes electrolytes such as sodium and potassium, Prime taps into the benefits of coconut water. It's also less sweet, has no added sugar and has fewer potentially harmful ingredients. However, it is more expensive than Gatorade.
There's been a lot of demand for the beverages and the price has skyrocketed. In some cases, fans are reselling bottles for tens of pounds or more. A new app promises to help people looking for Prime find stock. Prime Tracker is available on the Apple App Store for 89p and works with branches of Asda, Aldi and Spar in the UK to update within seconds of changes.
Walmart, Target and Vitamin Shoppe also occasionally carry Prime Hydration and Prime Energy. Sam's Club sometimes has them as well. If you have an Amazon Prime account, you can order them online.