Who Are You People?

February 3, 2024
David Sunnyside

Who are you people is a meme inspired by a dialogue scene from the animated TV series SpongeBob SquarePants. The phrase was uttered by Patrick when he noticed many eyes peering out from under his rock residence. The quote became a popular reaction image macro on social media after a clip from the episode was posted by YouTuber SuperGtafail.

Memes can be a fun way to communicate your brand and share humorous content with your audience. However, it’s important to be mindful of the context in which a meme is used and how it could be perceived by the audience. Using memes that make fun of a specific community or that include slurs, insults, or charged words can be interpreted negatively and may cause offense.

In addition, using a copyrighted work without the author’s permission can lead to legal trouble. Recently, the mother of Success Kid filed a copyright infringement lawsuit against an Iowa politician who used her son’s photo without permission for a reelection campaign and a fireworks company that used the image to promote its products.

To avoid causing offence or running into legal problems when using memes, it is best to stick with ones that are relevant to your business and have a clear message you want to convey. Ideally, you should also customize the meme to add your logo or other brand elements to increase its reach and raise brand awareness. It’s also a good idea to strike while the iron is hot and share a meme when it is in its peak popularity, as this will help it gain traction and reach more users.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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