Unlike other premium electronics brands, Vizio does not make their TVs in-house. Instead, they contract with a number of original equipment manufacturers (OEMs) and original design manufacturers (ODMs), primarily in China and Taiwan. These companies are responsible for producing and assembling the TVs, and they collaborate closely with the Vizio team to ensure that the TVs meet the company’s high standards. Two of the most important ODMs for Vizio are AmTran Technologies and Foxconn.
By outsourcing production, the company is able to keep its prices low without sacrificing quality. This strategy has enabled the brand to rise above its budget-friendly competitors like Samsung and LG, and it has attracted a large consumer base for its affordable products.
Founded in 2002, the company’s founder William Wang set out to challenge the status quo in the electronics industry. He wanted to offer consumers top-tier tech without the exorbitant price tags that other companies were charging. His vision paid off, and today Vizio is a leader in the electronics market with a strong presence both online and in retail stores.
While other major TV manufacturers assemble their products in the US, Vizio contracts with producers in Vietnam, China, Mexico, and Taiwan to produce the sets. This helps reduce their overhead and keeps the prices of their TVs low. The company also relies on non-exclusive licensing of certain technology to allow them to make the TVs at lower cost. This includes LCD and OLED panels, glass substrates, liquid crystal material, driver integrated circuits, polarizers, color filters, and chipsets.