Social media is a powerful tool that can help your brand get the word out about products and services, but it also provides an opportunity for brands to listen to what others are saying about them. The ability to do so is crucial to a well-rounded public relations strategy.
Developing a business case for a new social monitoring technology can be challenging for companies that are not familiar with the tools available on the market. However, a strong business case is the key to obtaining approval to invest in the right technology that will deliver on its promise.
The main reason you will need to develop a business case for a new social media monitoring technology is the need to monitor your company's reputation in order to respond to negative messages before they spiral out of control. The best way to do this is to use a tool that tracks direct mentions, comments on posts, hashtags, and more.
Using a social monitoring tool will also allow you to address customer concerns in real time. Customers today expect a quick response when they reach out to businesses through social media, so it is important that your team can answer any questions or concerns that may come up. Using a tool will also ensure that all of the information is in one place so there is no need to constantly switch between apps and browser tabs to keep up with conversations.
