Why Does Tiktok Unlike Old Videos?

August 19, 2023
David Sunnyside

Tiktok is a social media platform/networking app that allows users to post short-form videos in bite-size format. It features everything from care-free content to lip-syncing challenges and dance videos that have caught the attention of Gen Z as well as Gen X, Baby Boomers, and businesses looking for another medium to connect with their audience.

The Beijing-based company is also known for robust editing tools that allow users to add effects, filters, and stickers to their videos. This includes beauty filters that give users an airbrushed look and green screen effects that let them create their own backgrounds. Those interested in creating their own content can find tutorials on the app as well as tips on using specific camera equipment to get the best results.

One of the most common reasons why Tiktok unlike old videos is that a video has been reported or deleted. Videos are removed for review when Tiktok detects that a video has been uploaded without proper consent or violates its community guidelines. Once the review process is complete, the video will be pushed out to new viewers and can become more popular again.

Additionally, if a user likes a lot of videos in a short period of time, the algorithm may think that they are spamming their friends’ feeds with unnatural behavior and punish them. To prevent this from happening, users should avoid liking multiple videos in a short period of time and watch every video they like fully.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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