Why Should a Mission Statement Be Market-Oriented?

September 11, 2023
David Sunnyside

A mission statement is a short description of the purpose of an organization. Developing a strong mission statement helps in organizing an organization and focusing on important tasks. It also identifies the steps that an organization needs to take to achieve its goals.

Developing a mission statement requires careful thinking and analysis. The statement should be based on customer demand and a clear vision of the future. It should reflect the values of the company and how it intends to make a difference in the lives of its customers. It should be inspirational and reflect the company’s unique identity. It should be a tool that inspires employees and helps them make decisions and guide their daily activities.

The main reason why a company should have a market-oriented mission statement is that it progresses the survival of a business in the competitive economy. A market-oriented mission statement encourages the organisation to learn about its competitors and customers in order to understand their demands. This enables the company to adapt and develop products that meet the needs of its customers.

In addition, a marketing mission statement should explain what value the content that the company creates can bring to its audience. It is important to show this in the content and express it in a manner that makes it stand out from competition. This is especially true when promoting the content through social media or other channels. It can help the content attract new audiences and boost its engagement with existing ones.

David Sunnyside
Co-founder of Urban Splatter • Digital Marketer • Engineer • Meditator
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